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Mandat et vente d’espaces publicitaires : décision importante de la Cour de cassation
Le 29 janvier 2025, la Cour de cassation a clarifié une question importante concernant la vente d’espaces publicitaires. Elle a décidé que, même sans un mandat écrit, un vendeur pouvait réclamer directement le paiement à l’annonceur, s’il était en mesure de prouver la créance et le pouvoir du mandataire.
Faits :
Un groupement avait conclu deux contrats de vente d’espaces publicitaires avec un intermédiaire, qui se présentait comme mandaté par un annonceur. Le groupement a demandé le paiement des prestations directement à l’annonceur mais ce dernier a contesté la créance.
Décision :
La Cour de cassation a annulé l’arrêt de la cour d’appel, soulignant que le vendeur peut prouver l’existence d’un mandat par tous moyens. Un contrat écrit n’est pas nécessaire si la créance et le pouvoir du mandataire sont prouvés. L’affaire a été renvoyée devant la cour d’appel pour un nouvel examen et l’annonceur a été condamné à payer 3 000 euros au groupement.
Point clé : la Cour de cassation précise que l’absence de mandat écrit ne bloque pas une action en paiement, tant que les preuves de la créance et du pouvoir du mandataire sont fournies.
11/03/2025
Droit Commercial,
Flash infos
Source : Cour de cassation
